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Tuesday, 06/21/2016 4:47:12 PM

Tuesday, June 21, 2016 4:47:12 PM

Post# of 927
Oops, Chris Nelson overpromotes again...

The claims in the PR about the engineered soil market of $7.8 billion and 6.7% CAGR weren't for "engineered soil", but were for "manufactured soil" which includes all of:

* Soil
* Compost
* Sand
* Coir fiber
* Perlite
* Vermiculite
* Others (horticulture sand and peat moss)

Only 30% of the market is in North America. Compost is only one bit of the market. And it gets even smaller:

The growth of this market is attributed to the increasing demand for organic products, the increasing global population, improved yield & productivity, and increasing trend towards modern farming practices such as controlled agriculture and urban farming.


It's illegal to use sewage sludge biosolids to grow food. That means Q2Power won't be able to sell (legally) into the growing portions of this market.

Given how far off the PR's claims are from the reality of the situation, not only did Q2Power not pay the $4650 to buy the market report, they didn't even read the summary past the first sentence.
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