Wednesday, May 25, 2016 7:44:35 AM
http://finance.yahoo.com/news/applied-dna-sciences-partners-cgpr-093000832.html
STONY BROOK, NY--(Marketwired - May 25, 2016) - Applied DNA Sciences (ADNAS), Inc. (APDN), a provider of DNA-based supply chain, anti-counterfeiting, anti-theft technology products, genotyping and product authentication solutions, today named CGPR as their public relations agency of record for their textile and apparel business.
CGPR will provide strategic counsel to continue to drive awareness of its exciting textile and apparel DNA marking, validation and authentication platform. Major brands and supply chain partners are using the platform to ensure integrity of products and associated claims. The PR plan will complement the demand creation plan in place and support the launch of new technologies, solutions and products.
"CGPR has robust component experience with iconic global brands including Microban, PrimaLoft and W.L. Gore & Associates," said John Shearman, executive director of marketing. "Their expertise will help raise the visibility of ADNAS' proprietary technologies and educate manufacturers, retailers and consumers to the benefits of their platform. CGPR will keep our technologies top of mind with key decision makers in the home textile and apparel communities, target growth categories for the coming year. We look forward to a long-term partnership.
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