NewMex, thanks for the substantive analysis. It's nice to see something other than the blind MP goobers cheering "Rah, rah, rah" and codie shouting "Nuh-uh, MP sucks!".
The Arnold loss leaves a big question mark moving forward. It still seems to be selling through online and probably in store, but once the current product is done, how will the company make up for that revenue stream? The other question is, how profitable was the Arnold line. In addition to the standard costs, it seems they were paying Arnie about $2.7 million a year for image rights. It's possible this could dash revenue, but not actually hit profit all that hard. As we all know, MP has had trouble selling products for more than it costs to produce them.
Though dwarfed by the Capstone claims, the BodyBuilding.com decline is pretty concerning. They did seem to struggle to stay relevant in the Top 50 last year (though they seem to be doing much better this year). I'm wondering if that had something to do with the $13 million MP says they lost due to Capstone's failure to deliver product on-time. I seem to remember MP products frequently being out-of-stock on BB.com last year.
Anyway, I hope you had more positive to say about the numbers, but thanks for bringing this thread back to something resembling a meaningful conversation about the company's performance.
