IMMD released the Q1 report and it pretty much explains the silence after the news release in March.
Revenue came in at $1.64M, with $1.2M already announced for the first two months this year. Compared to the first two months the revenue/month apparently declined to $440k.
Due to a significant increase in up-front advertising and marketing expenses to $890k, the gross margin tumbled to a meager 18%, resulting in a net loss of around $100k. The gross profit came in just above the figure that IMMD realized with less than a fifth of the revenue.
The promising increase in sales was offset by an even higher increase in costs - let's see if that was a one time event or if this will continue in the next quarter. Right now, I don't quite see what the almost $900k for marketing and advertisement were spent on, it would certainly increase my confidence in the stock if IMMD was more outspoken about their efforts and a simple web search could bring up several shops that carry IMMD products.
