Desperation: "Sears Launches Small Appliance Stores Amid New Competition from J.C. Penney"
"Sears is looking to protect its fragile spot as the No. 1 appliance retailer in the U.S.
Seeking to protect its fragile spot as the No. 1 appliance retailer in the United States, Sears ( SHLD -10.67% ) is testing a new, smaller-format specialty store that is roughly one-tenth the size of its big-box department stores and could roll it out more quickly if the pilot works"
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