What's "lofty" when you are trading at 8 cents a share...25 cents?!!! I would say that "believers" in this company and its promise who invested even months ago have been burned beyond recognition. And Mullan and company have had several years to "right the ship". Forgive me if I have a hard time cheering him and his "team" much if/when things turn around. Many investors have taken on more risk,,,even if his current job depends on success,,,than he has. He can always go back to being a scientist and get his credit for giving it the old college try.