Moko Social Media Ltd. (MOKO)

[badman]

ASX/NASDAQ Release
SYDNEY, MAY 2, 2016
NATIONAL MARKETING PROGRAM WITH GLOBAL FRANCHISE RESTAURANT GROUP
Highlights:
? Major global franchise restaurant successfully executes a paid integrated marketing partnership utilising the REC*IT app.
? Program covers 180 colleges in 14 designated marketing areas across the U.S.
? Focus on franchise products targeting 18-24yo students during the Spring 2016 semester including in-app promotions, discounts and on-campus events.
? Pipeline of national brands currently in direct talks to utilise REC*IT for the Fall 2016 semester.
Further to the Chairman’s Quarterly Review announced on Friday April 29, 2016, MOKO Social Media (NASDAQ: MOKO and ASX: MKB) (the “Company”) highlights that it has successfully executed a paid integrated marketing partnership with a major global franchise restaurant group at 180 colleges in 14 DMAs1 across the U.S within its REC*IT app. The program drove awareness and purchase of the partner’s products by 18-24 year old college students during the spring of 2016 and included in-app promotions and discounts as well as on-site events at select colleges and universities.
As a result of the successful pilot partnership, along with a sustained increase in user adoption and engagement of the app over the previous two academic semesters, the Company is now in a strong position to engage additional partners who can benefit from REC*IT’s highly targeted audience by integrating brand messages and promotional offers within the app and on campus.
MOKO Social Media’s interim CEO & COO, Shripal Shah, commented:
“The success of this major integrated marketing campaign utilizing REC*IT validates our strategy of building a platform that provides global brands with a unique gateway to U.S. college students for localised offers.
1 DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. DMAs are an industry standard for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.
MOKO SOCIAL MEDIA LIMITED
ABN 35 111 082 485
ASX: MKB
NASDAQ: MOKO
Alexandria VA
New York NY
Perth Australia
MOKOsocialmedia.com
[e-mail]
The Company is pleased to advise it is currently engaged in direct talks with
agencies that represent major brands across a number of key categories
including athletic apparel, consumer packaged goods, isotonic drinks,
entertainment, and insurance verticals.”
Future partnerships will expand to include more opportunities for brands to
connect with REC*IT’s unique and hard to reach audience – including cross
platform advertising units on our partner IMLeagues’ website imleagues.com.
The Company will announce any additional marketing partners as agreements
are solidified heading into the Fall 2016 semester.
For more information contact:
Emma Waldon
Company Secretary
[e-mail]
Cell [phone]
About MOKO SOCIAL MEDIA Limited
MOKO Social Media is at the forefront of the next generation in social media,
providing innovative products and content to enable communities to engage
and interact. MOKO provides tailored content for students. Within this space,
MOKO has agreements with the largest college and high school sports data
providers in the U.S., granting exclusive access to deliver its award-winning app
REC*IT, its campus fitness dedicated app REC*IT FITNESS, and high school sports
management app BigTeams powered by REC*IT, to over 1,200 U.S. colleges,
representing approximately 50% of the U.S. college population, and more than
4,100 U.S. high schools respectively.
MOKO aims to capture its target audiences by becoming their destination of
choice for information and interaction. It does this by creating highly relevant
and exclusive content, and by providing the platforms that enable the
communities to consume and share the content seamlessly across devices. This
integrated approach gives MOKO unique and exclusive exposure to markets that
are highly desired by advertisers and that can be leveraged for growth and
revenue through advertising, sponsorship, social network distribution and other
monetization of the platforms.