SITO Mobile and Cieslok Media Introduce Real-time In-store Attribution to Canadian Market
SITO Mobile offers the Canadian mobile market unprecedented visibility into mobile campaign effectiveness
JERSEY CITY, N.J. and TORONTO, April 28, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (Nasdaq:SITO), a leading mobile engagement platform provider, announced today that it is extending the launch of its Real-time Verified Walk-In solution to the Canadian market via its partner, Cieslok Media (SITO Mobile’s exclusive partner in Canada), a pioneer in integrating proprietary mobile technology and Out-of-Home advertising (OOH).
The advertising industry faces the challenge of understanding the precise and real effectiveness of mobile advertising campaigns. Typically, the measurement process of campaign effectiveness can take up to a month. Reporting results is comprised of reconciling campaign performance data, viewability, engagement and foot traffic, all of which are valuable post-campaign measurements, but do not indicate campaign effectiveness until after a campaign has run. SITO Mobile’s Real-time Verified Walk-In solution allows for 1:1 attribution analysis and provides actionable optimization and reporting of specified measurement criteria during the campaign, not after its completion.
Based on success-to-date and strong demand, in early December 2015, Cieslok Media solidified their longstanding partnership with SITO, agreeing to an expanded and exclusive Canadian partnership. With the latest addition to the SITO platform, Real-time Verified Walk-In, Cieslok Media now offers the Canadian market a robust solution to measure mobile campaign effectiveness in real-time. The unprecedented level of insight provided by Real-time Verified Walk-In helps marketers make informed campaign decisions, while enabling them to instantly make appropriate adjustments to optimize campaign performance against their target audience’s physical store walk-ins – all in real-time.
“Over ninety percent of all Canadian retail revenue is still at brick and mortar locations. Real-time Verified Walk-In’s ability to optimize and measure these campaigns against physical store walk-ins is a game changer for the digital eco-system,” says Mike Blanchard, Director -Mobile, Cieslok Media. “Mobile stands alone as the one medium that is with consumers 24/7, most importantly when the consumer is on the go and most likely to convert, so how other channels are affecting or driving mobile purchase behavior will be of increased importance moving forward.”
“Our clients are very excited about our Real-time Verified Walk-In solution in the U.S., so we are rapidly extending this product to the Canadian Market,” said Jon Lowen, EVP Operations and Product Development, SITO Mobile. “Real-time Verified Walk-In provides our mobile clients with unprecedented measurement and attribution, giving them actionable campaign insight in real-time and improving their campaign effectiveness. We look forward to an enthusiastic response for Real-time Verified Walk-in in the U.S. and Canada.”
