United Communications Partners Inc (UCPA)

[naturalborninvestor]

"Market developments and the changing needs of international clients have inspired us to evolve the Columbus model. We have, therefore, chosen an internationally experienced global CEO, supported by a senior network team, who will help us take the best of Columbus and create a genuine, globally competitive network that will appeal to a range of international clients who are looking for a different international agency partnership solution. We are, therefore, now launching Local Planet, a privately owned global media agency network, the only one of its kind", said Jose Luis de Rojas, CEO, Zertem Communications Group, Spain and board director, Local Planet.

The Local Planet model also aims at offering its clients best-in-market, tailored technology and data solutions through its local and international partnerships, rather than offering a 'one size fits all' approach.

http://brandequity.economictimes.indiatimes.com/be-blogs/advertising/percept-media-joins-forces-with-global-media-agency-network-local-planet/51876857