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Moxian, Inc. (MOXC): Survey Says More than 50% of Users Are Tired of Facebook
Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation. Moxian, Inc. (OTCQB: MOXC) has a multi-channel social commerce platform, which includes a variety of tools such as its proprietary social customer relationship management system, which generates knowledgeable data for merchants. This way, consumers and businesses are able to connect and interact with one another to achieve the concept of “online lifestyle, offline fun.”
Companies have begun to merge business technologies and solutions, such as cloud computing, with social networking concepts. Instead of connecting individuals based on social interests, companies are developing interactive communities that connect individuals based on shared business needs or experiences. Developed in Shenzhen, China, Moxian integrates social media, entertainment and business intelligence. The company’s products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.
Over the past few years, the niche social network has steadily grown in popularity, thanks to better levels of user interaction and engagement. In 2012, a survey by Reuters and research firm Ipsos found that one in three users were getting bored with Facebook (NASDAQ: FB), and, in 2014, the GlobalWebIndex found that this figured had risen to almost 50 percent. The niche social network offers a specialized space that’s designed to appeal to a very specific market with a clearly defined set of needs.
Moxian+ User App serves as an app driven for consumer users to use the platform, consisting of the company’s proprietary virtual currency (MO-Coin and MO-Points), social networking, redemption center and game center. Users can earn MO-Coins by playing games, and then use those coins to redeem prizes sponsored by Moxian and client merchants. This model not only drives registered consumers to Moxian and merchants, but also provides merchants the opportunity to advertise, run marketing campaigns, and learn about their customers through the platform.
Moxian+ Business App is an independent app with built-in social customer relationship management tools designed to address the unique needs of merchants. Merchants are able to set up a store on the Moxian platform through this business app, push promotions via a variety of methods offered on the platform and look at generated reports customized to their own shop.
For more information, visit the company’s website at www.Moxian.com
