Innovative Food Holdings Inc (IVFH)

[Dickmo]

I respect your view that actions matter more than words. Were I a shareholder, however, I would want to know that my management team understands not just what happened but why it happened. Without that admonition, you cannot assume that a similar mistake will not happen with the next acquisition.

Personally, I find that people, especially competitive people, refuse to admit that they are as responsible for failure as they are for success. It's always the fault of someone else, some condition, or the market. Any rational and knowledgeable observer would see that this is not the case here. Hearing that said indicates that maybe lessons have been learned. Not hearing it only reinforces the belief that it may well happen again.