Innovative Food Holdings Inc (IVFH)

[Dickmo]

If Sam believed that the justification for buying FD was to be the driver of company income in the event that IVFH lost its distribution with USF, then you, as shareholders, need to get him out of office immediately. No industry observer who could fog up a mirror believes that to be a realistic assessment. With some limited exceptions, this is not a scalable business.

My guess is that Sam bought it thinking FD was in the food business. That made it a natural complement to IVFH's core business. That assumption is incorrect. FD is a brand marketing business that sells food. It is a heavy consumer products business. It happens to be one with some unique competitive strengths and serious weaknesses.

I believe Sam did not understand what he was buying. It resulted in not understanding how to manage it.