Wednesday, March 30, 2016 7:48:32 AM
Contracts With AIDP, a Leader in Selling Branded Ingredients
LONDON, UNITED KINGDOM--(Marketwired - Mar 30, 2016) - Plandaí Biotechnology, Inc. (OTCQB: PLPL) ("Plandaí" or "the Company"), producer of biopharmaceutical products including the highly bioavailable Phytofare® catechin complex, today announced that it has signed a distribution agreement with California-based AIDP Inc. that will enable them to offer Phytofare® to their established customer base throughout the world. This agreement will create a way for the company to sell to a wider clientele, including the United States, whereas existing distribution has focused primarily on Europe and Africa.
AIDP Inc. has over 20 years' experience as a leader in functional ingredients with a focus on extensively researched products in the functional food, nutritional and beverage product development industries. They market and distribute a variety of branded ingredients and over 200 commodity ingredients for numerous health conditions including cognitive, digestive and bone health, providing cutting edge solutions that meet consumer demand for wellness and healthy aging.
Callum Cottrell-Duffield, Vice President of Sales and Marketing for Plandaí Biotechnology, commented, "We could not be more pleased to align Phytofare® with a distributor having the stature and reputation of AIDP. They are known for sourcing high-quality ingredients and providing proprietary solutions that address formulation challenges the health and wellness industries. Phytofare®, and its encapsulated sister product, ph2 TM, fit nicely with their product range and existing customer base. This relationship, which covers everywhere except Europe and Africa where we are already strongly represented, gives us immediate worldwide exposure and distribution. We look forward to a long and mutually profitable partnership."
Alan Rillorta, Director of Protein and Branded Ingredients at AIDP, added, "With Phytofare®, we are adding to our full range of solutions for functional food and beverage producers. Plandaí's proprietary technology provides scientific proof that the form of Green Tea really does matter, with Phytofare® providing significant advantages over generic and other green tea products currently available on the market."
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