The history of dishonesty of the principals is a millstone.
As the old saying goes, "A leopard can't change it's spots."
The Nikitins and "Baba Louie" Schlegel, the fart, have extensive histories of scamming and screwing investors in the past. Despite the Nikitin's attempt at obfuscating their past by using all the different spellings of their first names to make searches more difficult, there is just too much history to overcome.
Good DD IS NOT just reciting the PRs and company handouts and looking for the good. Those things are never hard to find.
Good DD IS finding out what the company and CEO do NOT want you to know.