Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

I searched 'white coffee' on Amazon, found Baristas with several 'placements' on page 1; the only other 'white coffee' I saw was organic -- and I am sure Barista's would say that is not a competitive product.

So wonder who they compared to? If anyone??

Meaningful that Amazon was not a participant in the PR -- whether due to policy or data, don't know. Logically, if Amazon 'records' are reported, Amazon would have to provide confidential sales data for other products. But not if Barista's determined they were the only product in the category, in which case any sale is a record.

Q1 financials due out in May -- will tell the tale, unless Barista's publishes actual numbers before then.