OurPet''s Company (fka OPCO)

[MissionIR]

OPCO Approaches Its Next Stage of Growth; CEO Interview

OurPet’s Company’s (OTCQX: OPCO) business strategies have contributed substantially to its success, and so has the growth of the pet products industry. The pet products industry is booming. It has grown from around $16 billion in annual sales in 1995, when OurPet’s first entered the industry, to around $65 billion in 2015, according to the American Pet Products Association.

In a February 2016 interview with Thomas Rice, editor of The Bowser Report, Dr. Steve Tsengas, CEO of OurPet’s Company, shared his insights about the future of his company and the pet products industry. “The industry continues to grow, especially cat products, which are increasing about 6% a year,” according to Dr. Tsengas. He also shared that the annual sales number for dog products is increasing at around 2-3%.

OurPet’s specializes in providing easy-to-use feeding and waste management solutions for both dogs and cats. Dr. Tsengas’s life-long interest in holistic health, combined with his love of pets, led him to pursue a PhD in natural health and nutrition. That drive also led him to apply his knowledge and interest to developing pet accessories and consumable products that improve the health, safety, comfort and enjoyment of pets. Dr. Tsengas has had a deep interest in a holistic, integrated approach to health for more than 35 years, and, to date, his unique and novel pet products have been issued dozens of patents.

OurPet’s product design process begins with an analysis of the health, behavioral and lifestyle needs of a pet and its respective pet parent(s). Once the company discovers an innovative way to fulfill those needs, it offers a problem-solving solution to the pet owner(s). Over the years, this approach has resulted in the creation of highly-marketable products that are now being offered to retailers.

These days, OurPet’s is preparing for its next stage of growth. Management hopes that will mean about $50 million in annual revenues five years from now, and, as a result, the team has updated the company’s infrastructure to handle a higher sales volume. As Dr. Tsengas explained, the company has automated its “Enterprise Resource Planning system complete with automatic warehouse logistics” and it is now receiving and processing orders electronically, all the way to payment. At the end of 2015, OurPet’s also finalized a new branding strategy. Now, the company has two brands: The OurPets® brand caters to pet specialty markets like PetSmart and Petco and the Pet Zone® brand caters to mass markets like Walmart. With these marketing and technical initiatives in place, OurPet’s appears poised for long-term growth and success.

For the full interview, visit http://dtn.fm/q3DjP

For more information, visit the company’s website at www.ourpets.com