Zynga Inc (ZNGA)

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ZNGA: FRANK,GIBEAU,TO,ZYNGA,TEAM,EMPOWERED,ENTREPRENEURIAL,CULTURE,TO,DO,THE,BEST,WORK,OF,THEIR,CAREERS




Source:

blog.zynga.com/2016/03/01/ceo-update-7.../



CEO Update
Posted by Zynga on March 1, 2016


Email from Frank Gibeau to Zynga Employees

Team,

I’m incredibly excited and honored to join the Zynga team as CEO.

I’ve been building and playing games my whole life. I’ve always been passionate about making the best games for the biggest audiences. When I joined the gaming industry 25 years ago, a hit was 150,000 copies sold. But we knew interactive entertainment could be so much bigger.

When Zynga started the social gaming phenomenon, you showed the industry how big mass market gaming could be. Mark founded Zynga with the simple premise that it’s more fun to play games with other people and that social gaming was a path to the mass market. I felt the power of this idea as a competitor and was inspired by how Zynga reached unexpected new audiences and opened up brand-new gaming platforms.

Over the last two years, I’ve been building and publishing games for mobile where we’re reaching even larger audiences because you can play anywhere at any time. Mobile platforms have reimagined success for our industry, where an average hit today is more than 50 million installs. Games have finally reached the global mass market and are truly a part of everyone’s daily lives.

Despite the success of mobile games, Mark and I believe that the full promise of Zynga and social gaming has yet to be fully realized. People are spending more and more time playing games on mobile, but there’s far too much friction to find friends to play with. We believe that Zynga has an opportunity to create new social experiences to connect even more players together. Reaching that potential and fulfilling our mission to connect the world through games is what drives us.

While we’re not yet the company we aspire to be, it’s clear to me that Zynga has significant strengths that it can thrive on.

We have a galvanizing social gaming vision that aligns our company and our players care about. Our talented teams have developed unique technologies and tools that allow us to effectively balance the art and science of game making.

Zynga has a strong collection of proven brands including Words With Friends, Zynga Poker, FarmVille, CityVille, CSR Racing, Clumsy Ninja, Wizard of Oz Slots and Hit It Rich! Slots. While more than 1 billion people have played our games since Zynga’s founding, we know we have more work to do to grow our audience. We’re committed to doing this by innovating in our live franchises and investing in our new games including our 2016 slate of 10 new mobile releases.

Lastly, our financial resources, which include $900 million in cash and our building in San Francisco, are important assets as we grow our company on mobile.

I believe that hit games come from complete teams with great chemistry and it’s our job as leaders to create the right environment for our teams to do the best work of their careers. We will continue to invest in our talent and build on our empowered, entrepreneurial culture. As important, we must commit to a new level of operational excellence with focused execution, engineered hits and strong cost discipline.

I’m excited to get started and expect a seamless transition given the progress we’ve made together over the past 7 months. That time was invaluable for me to begin to understand Zynga’s people, products and players. I’m encouraged by our early momentum and I look forward to partnering with our teams to build on the progress we’re seeing across the company.

Frank


Source:

http://blog.zynga.com/2016/03/01/ceo-update-7.../