OurPet''s Company (fka OPCO)

[MissionIR]

Innovation is Staple of OPCO's Structure – New Product Debuts Next Month

Since its founding over two decades ago, progressive innovation has fruitfully been OurPet’s Company’s (OTCQX: OPCO) modus operandi. True to its core mission to develop and market high-quality, innovative products designed to improve the health, safety, comfort and enjoyment of pets, OurPet’s is set to unveil a new, first-of-its-kind line of products at the pet industry’s largest tradeshow coming up next month.

The Global Pet Expo in Orlando, Florida, March 16-18, 2016, will feature the newest, most cutting-edge pet products on the market. If last year’s roster (1,051 exhibitors, 3,113 booths, and more than 3,000 new product launches) is any inclination, the 2016 event will provide OurPet’s with considerable exposure and the opportunity to showcase its progress since last year’s event. OurPet’s will be at the Global Pet Expo booth #2455.

“After the OurPets Catty Whack won ‘Best New Cat Product’ at SuperZoo last year, we knew that we had to build off of that momentum,” Gabriella Chessman, VP of marketing at OurPet’s, stated in today’s news release. “Our R&D team has been diligently working over the past year and we are really excited to finally show the world what we have been working on.”

OurPet’s operates under a “two-brand solution” to participate in key niches of the pet care industry: the OurPets brand caters to pet specialty customers and consumers, while the Pet Zone brand focuses on the needs of the food/drug/mass-market channel and shoppers.

With this strategy, OurPet’s offers a wide range of cat and dog products – including feeding solutions, waste management, intelligent pet care and more – all of which keep the company on track for progressive trajectory in the highly lucrative pet care industry.

For more information, visit the company’s website at www.ourpets.com