MedGen Inc (MDIN)

[MIKEY501]

*** MDIN NEWS/UPDATE 1-11-2016 ***

Med Gen CEO Releases a Letter to the Shareholders outlining strategies for 2016

Jan 11, 2016
OTC Disclosure & News Service

Holbrook, NY - MedGen, Inc. (OTCPink: MDIN) today released a letter to shareholders from the company's CEO, Matthew Briggs. The letter aims to outline some of the strategies being put into place, and to explain where the company is today, and why.


The following is a letter to all current and future shareholders regarding the past, present, and future of MedGen, Inc.

I. An Enlightenment Period
“The More You Learn, The More You’ll Earn.” –Warren Buffet
The most precious commodity in life is time. Many fail to take this into account until old age. For a developing company the same mistake cannot be made. The ‘burn rate’ is the length of time until all current financial resources are used. This metric is of critical importance as it constantly reminds management that correctly allocating time can prevent complete failure. Since everyone has the same twenty-four hours, how do we ‘create’ time? By increasing our efficiency. This doesn’t translate into hiring ten personal assistants to handle menial tasks but finding ways to make smarter decisions and not repeating the mistakes of others. We learn to make smarter decisions by seeking out the advice of industry experts and not repeating mistakes by studying history. With both approaches combined we’re able to highly decrease our learning curve, as a result we make wiser decisions quicker and effectively ‘create’ time.

Since our last communication this change in approach has been the catalyst for various exciting opportunities. As a result of strictly focusing our time on sales and marketing opportunities we’ve had the chance to communicate with many industry veterans such as distributors, retailers and buyers. We’ve taken their advice and made ourselves much stronger as a company by refining our strategies and approaches. The result of this has been signed purchase agreements and various pending ones as well. Very little of this we’ve made public, the rest is soon to be disclosed after we ‘dot all the I’s and cross the T’s.’

We were confident before, and are even more now. We’re extremely excited for 2016.

II. Current Strategy
“If you fail to plan, you are planning to fail” –Benjamin Franklin

Our goals remain unchanged, but our method of execution does not. The only way for us to grow as a company is to increase our revenue. We no longer have a need for additional products. Our diversified product offerings are sufficient and if we discover the need for additional products to fill gaps within the market place then perhaps we will make additions. It should be noted that we are not actively seeking these gaps. This does not mean that there will not be product additions within the future, but that our primary focus is on revenue growth.

Our current targets are any type of retailers in which our products can sell. This includes: distributors, brick and mortar retailers, big box stores, and e-commerce retailers. The main goal would be securing agreements with large retailers, however these typically take longer. We have diversified the companies we approach to ensure we have little wins along the way to the big ones. This does not mean pitching any company that sells products, but insuring that our business dealings can be a win-win situation for both parties involved. This translates to long lasting relationships.

What has changed is how we’ve approached buyers. We’ve learned what is required for us to win large purchase agreements and are making changes in the background to ensure we are prepared.

Some things we will do that you’ll notice are our advertising efforts. Many of you are probably well aware of the new website we made live not too long ago. It’s still a work in progress but once we’re happy we’ll start directing traffic to it. This will be done through various means including banner ads, pop-unders, tweets, YouTube reviews and advertising on many major social media outlets. Once we’re able to establish a positive trend here, we’ll likely open up an affiliate program to further increase our traffic. Although we have product listings with various e-commerce companies, we have yet to exploit the great opportunities we have with our own site.

Anther public announcement was the fact that we’ll be conducting studies to show retail buyers and potential customers the effectiveness of our products. Snorenz has already proven itself with millions in annual revenue but some of our other products have not had such a chance. Risk aversion is natural; in order to placate both retail buyers and customers we’ve decided to conduct these studies. Since we’ve design and manufacture all of the products in house, we know how powerful they are and want to use this study to prove that to others.

We have also yet to full exploit the opportunities we have with our professionally recorded commercial. Within 2016 we’re looking forward to ramping up our television-based marketing utilizing this commercial, we also have plans to run it as a YouTube advertisement.

I’d like to continue to go on with our plans for 2016 but would rather not give away all of our sales tactics the competitors who maybe reading this. The above are just a few approaches. Regardless of whether we use one of anther, the only thing that will ensure we win is hard work and continued persistence.

III. Financials
Our net profits are increasing…. what are we going to do with them?
-Improvement of our balance sheet & highly decreasing/eliminating debt positions
-Massive improvements in our share structure
-Audited Financials
-Listing on a more reputable exchange

I. Improvement of our balance sheet & highly decreasing/eliminating debt positions
We currently hold far too much debt on our balance sheet. This is not only unattractive to potential shareholders but also is a worry for management. We have cut our expenses down as low as possible and will continue to run our company as ‘lean’ as we can in order to allocate as great of a percentage of net profits as we can towards the elimination of the debt we hold. We do not currently foresee the need continue to finance through debt issuances and hope to avoid this as much as possible within the future. Also should the need for financing arise, it will be short term and we’ll avoid convertible debt as much as possible.

II. Massive improvements in our share structure
Anther concern is the decrease in common shares currently issued. With our increase in profits we hope to announce a share buyback. By decreasing this figure, we’re a much healthier and appealing company. This should also immediately placate anyone with concerns over a rumored reverse split. This is the complete opposite of what we’re trying to accomplish and will only leave us in a worse position. We have zero intension of a reverse split in the near future.

III. Audited Financials
This has been a goal of the management before me and we will finally fulfill their ambitions. For the past several months we’ve been working with our accountants to release audited financials. This process is lengthy and we must be sure that we’re providing accurate figures and abiding by every law along the way. They’re almost complete and we intend on releasing them within the next month or so. This greater level of transparency will be of great benefit.

IV. Listing on a more reputable exchange
With audited financials we open up many doors. One we will explore is becoming listed on a more respected and reputable exchange. The list on how this is beneficial to shareholders is too long to type within this letter.

IV. Summary
Medgen is more capable than ever before at becoming the great powerhouse that is once was. With our new game plan and goals for 2016 I’m incredibly optimistic about what the future holds.

Thank you for your support,
Matthew Briggs
Ceo & President of MedGen, Inc.

About Medgen, Inc.
Medgen is dedicated to producing the best alternative healthcare products to the world. The company's products include SNORenz®, SNORenz Night Time™, Stem-Intense™, and more. Most of the company's products use a unique or patented spray delivery system, and all have received rave consumer reviews all over the world, selling millions of units from 1996 to the present. For more info the company encourages people to check out www.medgeninc.com or follow the company on twitter at @medgeninc.