22nd Century Group Inc (XXII)

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“Some of the productivity savings will be invested in important initiatives such as brand building, harm reduction and regulatory capabilities,” said Marty Barrington, Altria’s chairman, president and chief executive officer, in a conference call with industry analysts and media representatives.

“Continually challenging our cost structure and investing in the future remain important for us as we focus on delivering strong results for the long term,” he said.

http://www.richmond.com/business/local/article_d209a3b7-acfb-5146-9029-b10174d21654.html