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OPCO Wields Success in a Booming Market
Founded in 1995, OurPet’s Company (OTCQX: OPCO) develops and markets innovative products that aim to improve the health, safety, and enjoyment of household pets like dogs, cats, and birds. Pet owners can be confident that the company’s 800 mostly patented products will ignite their furry friend’s natural instinct while providing healthy physical and mental exercise. Estimates proclaim that in 2015 alone, about $77.03 billion was spent on household pets. This makes the pet product industry a huge market that will continue to grow. OurPet’s has a strong foothold in this market and will continue to flourish by developing and marketing inventive pet products. The company will also keep acquiring new brands for even more industry coverage.
With its strong team, OurPet’s can effectively produce and market its proprietary products to consumers. These products aim to strengthen animalistic instinct while improving the health and safety of our favorite pets. For example, the Buster Food Cube dispenses treats in a difficult way, which provides mental stimulation and promotes physical activity. The Hide and Go Squeak cat toy uses play mice that bob up and down randomly while making the patented RealMouse® sound, simulating hunting in the wild. Then for food, the company offers the WonderBowl® which only opens for a pet wearing a specific tag, making it great for multiple pet homes that have pets on a special diet.
Since its start, OurPet’s has been collectively acquiring other brands which help spread the name to a wider audience. In 2006, the company acquired Pet Zone which offers top products like dog houses, wild bird feeders, and waste management products. In 2010, the company obtained Cosmic Pet Products, which is a leader of catnip, cat toys, cat treats, and scratching posts. Other sub-brands include Play-n-Squeak®, Flappy®, and SmartScoop®. To further expand its brand, OurPet’s products are sold through retailers like Walmart (NYSE: WMT), Amazon (NASDAQ: AMZN), Petco, and Petsmart.
To ensure success, the company intends to continue its platform of creating and marketing novel products that pet owners will love. Plus, as the pet market grows, OurPet’s will persist in gaining more brand names to further extend its reach to pet lovers everywhere.
For more information, visit the company’s website at www.ourpets.com
