If I was consulting them I'd say on point one regarding jewelry diamond imagery:
Given the stock's history with the 2012 name change and subsequent pump and dump, consistently late filings, and no revenues to date, CTDT needs to establish credibility with potential clients, shareholders, and the public.
You're not selling direct to consumers, your business will come from informed businesses that know the product, so it's not necessarily to gloss it up. It's patronizing to think all those parties can't understand or be attracted to the real product here. And the press the point it is dishonest, until your machines make one of those huge cut diamonds pictured you're embellishing.
On point two, documentation, which is all about credibility, it sounded like he deflected. They're supposedly making AIG mills in CA right now. I still cannot even find a picture of an AIG mill online. Also, who's property and who's employees are involved?
I'm not on the warpath, but those are things I'd be doing and considering.