Getting killed ever since 12/1 when they announced the rev split with only one day for a quick flip earlier this week on Wednesday. That and the fact this stock gets knocked down commonly with Oil.
Reasons why i posted to stay away from this since 12/1 when it was .27-.30 area pre-split.
Today around .12-.17 post split adjusted. Usually a bad idea to hold a stock like this thru a rev split after it is announced.
I always avoid a situation like this, and then re-assess typically AFTER the split.
If you waited until after effective rev split to re- to re-assess HELI, then you've saved yourself from a -50% loss so far since 12/1, which is what i said to do on 12/1.
I'm not perfect all the time myself, but this is one rule I taught myself a long time ago, to avoid a stock during a pending announced rev split, then re-assess after the split date for re-consideration.