McDonalds Corp (MCD)

[Pro-Life]

Here's Why I'm Not Sold On McDonald's Recovery… Yet
Recently, the company has grown substantially on the basis of a few green shoots. I'd like to see more operational performance first.

http://www.fool.com/investing/general/2015/11/27/heres-why-im-not-sold-on-mcdonalds-recoveryyet.aspx?source=eptadnlnk0000002&utm_source=advfn&utm_medium=cpc&utm_campaign=investorshub

... a bump in same store sales because of all-day breakfast isn't as cut and dry as first advertised. As breakfast items typically have lower per item costs, it's possible the increase in foot traffic will be offset -- at least partially -- by lower transaction size. The key is whether breakfast is driving new foot traffic into the restaurants or simply changing the buying habits of consumers that would already have visited a McDonald's in the first place.

One quarters' results are not indicative of a trend. In the past two years, McDonald's has reported just one strong fiscal quarter of same-store sales. Personally, I'm not willing to declare McDonald's a turnaround story after one strong quarter, even if the company expects positive fourth-quarter comparable sales.

There's more at the link above...