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Gaming Nation, BD partner to introduce 5050 to Europe
2015-06-16 08:46 MT - News Release
Mr. Scott Secord reports
GAMING NATION INC.'S 5050 CENTRAL LTD. AND BD SPORT GROUP LTD. ANNOUNCE BUSINESS DEVELOPMENT PARTNERSHIP
Gaming Nation Inc. and its wholly owned subsidiary 5050 Central Ltd. have signed a three-year business development agreement with BD Sport Group which will see BD Sport exclusively represent 5050 Central's electronic raffling system in the United Kingdom and neighbouring countries. Through this partnership, 5050 Central aims to leverage BD Sport's existing relationships in the European sports industry and its existing regulatory and licensing framework to assist the introduction of 5050 Central's products and services to the European market.
BD Sport provides in-stadium betting services to more than 35 sports stadiums throughout the U.K. and other European countries working closely with most of the football teams in the Premier League and Championship. 5050 Central and BD Sport have completed the required technology developments to fully integrate 5050 Central's electronic 50/50 raffle system within the existing stadium operations of BD Sport. BD Sport will develop 5050 product sales within the U.K. with its existing clients and prospective clients and will further provide operational oversight to the 50/50 raffles on behalf of 5050 Central.
Scott Secord, Gaming Nation Inc.'s president and chief executive officer, stated: "Growth of 5050 Central's business in the U.K. has always been a significant target market for the company. We believe our relationship with BD Sport provides our company with instant access to prominent sports teams and organization competing in the some of the most prestigious sports leagues in the world. BD Sport has enjoyed long-term relationships with these organizations and we believe we are strategically positioned to aggressively execute our growth strategy with the support of BD Sport."
Tony Warwick, joint managing director of BD Sport, commented: "Our company had the opportunity to see first-hand the success of 5050 Central's platform in North America. BD Sport has been looking for a secondary in-stadium gaming experience providing fans with the opportunity to participate in an electronic game of chance. We believe the success that 5050 Central has experienced in North America will be replicated in the U.K through our current and expanding relationships and we are excited to be able to implement this product suite into a readily developed network of betting points at our stadiums."
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