Shayne Heffernan is a longtime and well-known promoter who now lives in Asia. Hard to say whether the "news" he posts at that site is even true. When it's about dicey penny stocks, it never seems to appear anywhere else.
A couple of months ago he posted an announcement that PFNO, a no-bid, no volume loser, was going into the diamond business. That seems highly unlikely, to say the least, so where Heffernan's concerned, I'd advise a large grain of salt...