Monday, November 02, 2015 10:56:37 AM
Why Digital Video Content Matters So Much
October 26 , 2015 / Adaptive Media
The internet has not only changed the world we live in, but it has also changed the way audiences interact with brands and each other. Today, high-speed internet, reliable connections, and numerous technological advancements have all helped bring video to the forefront. But many brands don’t fully appreciate just how important digital video content really is. It’s something that deserves a closer look.
It all really comes down to one thing – providing audiences with compelling content that helps them come to trust you as the authority in your field. Consider some of the following data that has been compiled over the years:
• Digital video consumption has risen 13% since last year.
• About 24% of people in a survey said they watch original online videos at least once per month.
• Hard data from online information sites suggests that about 45% of online users view at least one online video each month.
• 8 percent of people in a survey said they will cancel their cable TV within the next year.
• The average online user sees about 32.2 videos in every month.
• 80% of people remember a video ad they’ve seen online. Of that number, a staggering 46% took action such as visiting the website or searching for more info on the product or service in the ad.
• Online users are 64% more likely to buy a product online after watching a video.
• Online visitors who watch videos stay on a site about two minutes longer than those who don’t view videos.
So what does all this mean to a company? Essentially, it means that using videos can help generate larger conversion rates. We’re living in an era where virtually all companies have an online presence, so it’s vital that you stand out. That means creating video content that engages visitors and keeps them coming back.
By adding video you can:
• Improve return traffic
• Boost sales
• Generate better leads
• Improve your brand identity
• Keep visitors on your site longer
• And much more
Simply put, the right video content helps you grow and move your company into the future. If you’re ready to do that, we can help. Contact us to find out more about our services and how we can give you the video solutions you need to thrive in today’s competitive online world.
https://www.adaptivem.com/why-digital-video-content-matters-so-much/#more-1031
ADTM
October 26 , 2015 / Adaptive Media
The internet has not only changed the world we live in, but it has also changed the way audiences interact with brands and each other. Today, high-speed internet, reliable connections, and numerous technological advancements have all helped bring video to the forefront. But many brands don’t fully appreciate just how important digital video content really is. It’s something that deserves a closer look.
It all really comes down to one thing – providing audiences with compelling content that helps them come to trust you as the authority in your field. Consider some of the following data that has been compiled over the years:
• Digital video consumption has risen 13% since last year.
• About 24% of people in a survey said they watch original online videos at least once per month.
• Hard data from online information sites suggests that about 45% of online users view at least one online video each month.
• 8 percent of people in a survey said they will cancel their cable TV within the next year.
• The average online user sees about 32.2 videos in every month.
• 80% of people remember a video ad they’ve seen online. Of that number, a staggering 46% took action such as visiting the website or searching for more info on the product or service in the ad.
• Online users are 64% more likely to buy a product online after watching a video.
• Online visitors who watch videos stay on a site about two minutes longer than those who don’t view videos.
So what does all this mean to a company? Essentially, it means that using videos can help generate larger conversion rates. We’re living in an era where virtually all companies have an online presence, so it’s vital that you stand out. That means creating video content that engages visitors and keeps them coming back.
By adding video you can:
• Improve return traffic
• Boost sales
• Generate better leads
• Improve your brand identity
• Keep visitors on your site longer
• And much more
Simply put, the right video content helps you grow and move your company into the future. If you’re ready to do that, we can help. Contact us to find out more about our services and how we can give you the video solutions you need to thrive in today’s competitive online world.
https://www.adaptivem.com/why-digital-video-content-matters-so-much/#more-1031
ADTM
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