JetBlue Airways Corp (JBLU)

[KingDMC]

JetBlue Signs Co-Brand Card Deal With BarclayCard and MasterCard

Source: Dow Jones News
By Robin Sidel

JetBlue Airways Corp. (JBLU) said it has signed a deal to issue a new co-brand credit card with issuer BarclayCard that will be processed on the MasterCard Inc. (MA) network.

The company, which announced the new deal in a conference call to discuss quarterly earnings, said the new relationship will begin in the first quarter of 2016. It didn't disclose details of the new offering.

JetBlue previously had a co-brand arrangement with American Express Co. The Wall Street Journal reported in February that the deal wouldn't be renewed.

MasterCard also confirmed the new relationship. The card network will report earnings on Thursday.

Issuers and networks are competing aggressively for these co-brand deals because creditworthy consumers who use this type of plastic typically spend more on the cards in order to get rich rewards and other perks.

Write to Robin Sidel at [e-mail]

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

(END) Dow Jones Newswires

October 27, 2015 11:54 ET (15:54 GMT)

Copyright (c) 2015 Dow Jones & Company, Inc.