$MDIN NEWS OUT!!!
Oct 26, 2015
OTC Disclosure & News Service
Holbrook, NY -
HOLBROOK, N.Y., October 26, 2015 -- Medgen, Inc. (OTCPink: MDIN) today announced the much anticipated energy spray, “Wide Awake™” is now available for purchase on the company’s website, and will soon be headed to other online outlets and brick and mortar stores near you. The product stacks a powerful peppermint breath spray, and concentrated energy shot into a convenient pocket sized product that the company feels will be the next big thing in the energy drink industry, projected by leading experts to grow to $21 billion in 2017.
Wide Awake™ is a perfect storm of effectiveness and convenience that could make the product a sensation. Because of the unpleasant and bitter taste of caffeine, the main ingredient in most energy drinks, it is very difficult to design a product that has the impact without a nasty aftertaste. For years energy drinks have tried to mask the bitter taste, but have remained unsuccessful. One solution has been the energy shot, in which the consumer only has to put down a small gulp of the stuff. Selling for as much as four or five dollars for a single one ounce serving, popular brands like 5 Hour energy® have sold billions of dollars worth of product to a public starved for an energy rush to get them through the day. Wide Awake™ aims to change the game with innovations that will take the industry by storm.
For starters, Wide Awake™ contains a highly concentrated liquid caffeine formula that packs the same punch as 17 cups of coffee in a single one ounce bottle! Retailing at just $9.99, consumers get the same as 10 to 15 of the leading energy shots, a $75.00 value. This makes Wide Awake™ profoundly more cost effective then buying a case of energy shots, and a lot easier to carry. The slim one-ounce bottle fits easily in a shirt pocket, and the convenient spray delivery system not only makes it easy to take throughout the day, as needed, it also offers the consumer immediate energy since some of the caffeine is absorbed into the bloodstream through mucus membranes in the throat instead of being digested which typically takes around 45 minutes. But, perhaps the best feature of Wide Awake™ is that it doubles as a potent peppermint breath spray. Not only does it completely mask the bitter caffeine taste, unlike other shots, but it gives you great tasting fresh breath as well.
Medgen CEO Matthew Briggs describes the product as a better mousetrap in the energy drink industry and commented by saying, “With the distribution partners we now have, I can’t think of a better time to release the product. Although our other products like SNORenz®, and Goodnight’s Sleep™ have some brand awareness, we really think Wide Awake™ will help the company gain global and grow sales exponentially.” Mr. Briggs further confirms that the marketing strategy for Wide Awake™ is similar to the strategy that made its biggest competitor, 5 hour Energy® so popular, which is to target C-stores through independent distributors as an impulse buy until the brand takes hold, and then expanding in to big box retail. He also plans to utilize social media to drive online sales in support of the retail distribution.
What else does the future hold for the company? Mr. Briggs assures everyone that there are several fairly impressive developments in-process, including a full financial audit, something the company intended to do in 2013 as part of a renewed effort to grow Medgen into a global leader in its industries.
About Medgen, Inc.
Medgen is dedicated to producing the best alternative healthcare products to the world. The company's products include SNORenz®, SNORenz Night Time™, Stem-Intense™, and more. Most of the company's products use a unique or patented spray delivery system, and all have received rave consumer reviews all over the world, selling millions of units from 1996 to the present. For more info the company encourages people to check out www.medgeninc.com or follow the company on twitter at @medgeninc.
DISCLAIMER
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance
This release includes additional documents. Select the link(s) below to view.
Medgen.pr.10-26-2015V1.1.pdf
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