Zynga Inc (ZNGA)

[Trevor11]

ZNGA: New Advertising Technique,see,how,it,works,News,12th,Oct,2015,2,days,ago



By Gary Sheppard


Earlier this year, Zynga formed "Studio E"; an in-house advertising studio designed to attract more advertisers for the company's freemium games. The first project to come from that company is something they are calling "Sponsored Play".

Essentially, the concept is not that dissimilar to product placement in film and television, but possibly a little more obvious to the viewer. The idea is relatively simple: a company arranges the advertising with Studio E, and their brand is then featured in a level within one of Zynga's game. The company is then charged a certain amount each time the level is played. Whilst the product would be prominently at the heart of the particular level being played, the experience is designed to remain inherently true to the game so as to keep the experience for the user gamelike and not feel like an advert.

So far, two companies have tested the ad format; Clorox and Naked Juice. In both cases, Zynga measured a double digit increase in the number of people who opted to play a sponsored level compared to those who watch all the way through an in-game video advert, indicating that perhaps Zynga see this as a better way forward compared to the traditional method of inserting an advert between levels which has caused controversy among some players, especially those on metered data connections.
Zynga SponsoredPlay3x2 1
Clorox tested the ad format for their Hidden Valley Ranch brand

Source:

www.gamegrin.com/news/zynga-testing-new-advertising-technique/





The Clorox Company currently owns a number of well-known household and professional brands across a wide variety of products, among them:

Brita water filtration systems
Burt's Bees natural cosmetics and personal care products
Fresh Step, Scoop Away and Ever Clean cat litters
Formula 409 hard surface cleaners
Glad storage bags, trash bags, Press'n Seal, GladWare containers (joint venture with P&G as 20% minority shareholder)
Hidden Valley dressings, sandwich spreads and condiments, dips and dressing mixes, croutons and salad toppins, side dishes and appetizers
Green Works natural cleaners
Kitchen Bouquet, KC Masterpiece, and Soy Vay sauces
Kingsford charcoal
Lestoil Heavyduty Laundry / Multipurpose Cleaner
Liquid-Plumr drain cleaner
Pine-Sol, Tilex, and S.O.S cleaning products


For historical reasons, and in certain markets, the company's bleach products are sold under regional brands. In 2006, Clorox acquired the Javex line of bleach products in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive.

Source: https://en.wikipedia.org/wiki/Clorox