Zynga Inc (ZNGA)

[Trevor11]

ZNGA: SPONSOREDPLAY,MOBILE,ALSO AGREED BY THIRD,PARTY,SOURCE,MOBILE,AD,COMPANY,CELTRA



...backed up by a third party source:MOBILE AD COMPANY CELTRA gave similarly...statistics to VentureBeatlast year.


Players also spent much longer with the ads than is typical, Zynga claims: "between 15 and 25 seconds... five-to-seven times the industry average for static ads." Players liked them better than traditional ads, too -- and the brands benefit from that, the company said.



Source:
www.gamasutra.com/view/news/255791/Zynga_launches_ads_that_are_games_into_its_games.php