Wednesday, October 07, 2015 8:08:03 PM
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MSNBC working to bring Keith Olbermann back to the network, report says
After falling behind Fox News and CNN in the ratings, the liberal leaning MSNBC has struggled to rebound. While the network has shifted to a more centrist position, it appears one of the most popular liberal hosts in the channel's history could be making a comeback.
MSNBC started to make changes in the summer, dropping "The Ed Show," "Now with Alex Wagner," and "The Cycle," and replacing their mid day opinion shows with a more traditional news format. Veteran news anchor Brian Williams, and host of "Meet the Press," Chuck Todd, have also returned to the network to provide a more balanced approach. With these changes also comes the possibility that the network is not done fine-tuning their brand. According to Mediaite on Oct. 6, Keith Olbermann could be returning to the front of the camera.
The report notes that NBC News President Andy Lack is set to meet with Olbermann in an attempt to bring the popular host back to MSNBC. The current prime time lineup starts at 8 p.m. with "All in with Chris Hayes." Despite winning an Emmy this earlier this year, the show anchored by Chris Hayes has been a ratings disappointment and the network is looking at an alternative to fill the time slot. Olbermann most recently worked for ESPN, hosting "Olbermann" until earlier this summer, and would be available to return to MSNBC.
Olbermann had previously hosted "Countdown with Keith Olbermann" on MSNBC from March 2003 until Jan. 2011, after getting into disagreements with network executives. If Olbermann returns to the 8 p.m. time slot, he would be followed by "The Rachel Maddow show" at 9 p.m., and "The Last Word with Lawrence O'Donnell" in the 10 p.m. hour.
http://www.examiner.com/article/msnbc-working-to-bring-keith-olbermann-back-to-the-network-report-says
MSNBC working to bring Keith Olbermann back to the network, report says
After falling behind Fox News and CNN in the ratings, the liberal leaning MSNBC has struggled to rebound. While the network has shifted to a more centrist position, it appears one of the most popular liberal hosts in the channel's history could be making a comeback.
MSNBC started to make changes in the summer, dropping "The Ed Show," "Now with Alex Wagner," and "The Cycle," and replacing their mid day opinion shows with a more traditional news format. Veteran news anchor Brian Williams, and host of "Meet the Press," Chuck Todd, have also returned to the network to provide a more balanced approach. With these changes also comes the possibility that the network is not done fine-tuning their brand. According to Mediaite on Oct. 6, Keith Olbermann could be returning to the front of the camera.
The report notes that NBC News President Andy Lack is set to meet with Olbermann in an attempt to bring the popular host back to MSNBC. The current prime time lineup starts at 8 p.m. with "All in with Chris Hayes." Despite winning an Emmy this earlier this year, the show anchored by Chris Hayes has been a ratings disappointment and the network is looking at an alternative to fill the time slot. Olbermann most recently worked for ESPN, hosting "Olbermann" until earlier this summer, and would be available to return to MSNBC.
Olbermann had previously hosted "Countdown with Keith Olbermann" on MSNBC from March 2003 until Jan. 2011, after getting into disagreements with network executives. If Olbermann returns to the 8 p.m. time slot, he would be followed by "The Rachel Maddow show" at 9 p.m., and "The Last Word with Lawrence O'Donnell" in the 10 p.m. hour.
http://www.examiner.com/article/msnbc-working-to-bring-keith-olbermann-back-to-the-network-report-says
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