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Re: Hotstockguy3 post# 261767

Wednesday, 10/07/2015 7:33:12 PM

Wednesday, October 07, 2015 7:33:12 PM

Post# of 347767
Game Changer and key account/s statements made by VANIS and Stater Bros. information all-in-one, ...UPDATED... I added / included today's PR to make this a more complete picture Hotstockguy

Good news! There will be more key account coming up


Here are the related PR's / notes from VANIS

6/25/2015. Since the end of the quarter, we also took an additional Debenture to continue to fund our vertical integration, expand equity ownership but mostly to quickly cover an emergency / increased production run this month to supply our newest key account. Regarding this newest key account: we expect it to be our game changer based on the path taken by the category leader in the VitaminFIZZ space.

7/13/2015. The new "game changing" account truly is a game changer. I realize you (and all shareholders) would like more details on this account, but I am guessing you do not want us to jeopardize this account for any reason or under any circumstances. This is a HUGE milestone in our business model, and it would be unwise of us to jeopardize this new relationship by "jumping the gun" on its announcement.

8/31/2015. I know every one of you is waiting for us to announce our new “game changing” VitaminFIZZ account. While most of the next few VitaminFIZZ key accounts are more than noteworthy, they are also very capital intensive to open and maintain. This includes key accounts we are targeting nationally and in the South West region. Our financial partners, who will provide the capital to support this market expansion into new markets and accounts, have requested or required a change to our capital or organizational structure.

10/7/2015 – Athena Brands, Inc.(Athena) a subsidiary of Minerco, Inc. (OTC:MINED), announced that Athena has received an initial order for its functional sparkling water line, VitaminFIZZ®, from Stater Bros. Markets and delivered the initial order to Stater Bros. locations this week. VitaminFIZZ is scheduled to be on shelves at all 168 Stater Bros. Southern California locations this month.

This key account was placed by Advantage Sales & Marketing, in conjunction with Avanzar Sales & Distribution, a subsidiary of Athena, who will also service the account. Stater Bros. Markets is based in San Bernardino, CA, with locations found throughout Southern California. Although concentrated in San Bernardino and Riverside counties, many Stater Bros. locations exist in Los Angeles and Orange counties with a few being in San Diego County and Kern counties.

"We are very eager to see VitaminFIZZ in Stater Bros. and to do business with a company with such high regard for the communities it serves. Stater Bros. is a key account for VitaminFIZZ and marks yet another milestone for the brand in accomplishing widespread acceptance," says V. Scott Vanis, Minerco's Chairman and CEO. "With our refreshing, enhanced and healthful sparkling waters in every Stater Bros. location, VitaminFIZZ has been successfully placed in virtually every targeted key account in Southern California. We have achieved many milestones up to this point, and we are confident our recent corporate restructuring and acquisition of 100% of VitaminFIZZ will be instrumental in our continued growth and expansion in both strategic scope and market penetration.”


2014
Stater Bros. is the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2013 of $3.9 billion. The Company currently operates 168 Supermarkets, and there are nearly 18,000 members of the Stater Bros. Supermarket Family. http://www.staterbros.com/BottomMenu/Company/History.aspx


Invest on your own DD! Information I post is generally my opinions, subject to errors and omissions!

VitaminFIZZ Store Locator Unofficial Spreadsheet https://docs.google.com/spreadsheets/d/1BIN_16oxZu7jWed0HUrslmt19YCAxrqqDG794lpooF8/edit?usp=sharing

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