Hannover House Inc (HHSE)

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NEWS-10/1/15: Contest, Social Media Promotions Support "DANCIN'.IT'S.ON" Theatrical






















Dance Contest and Social Media Promotions will support Oct. 30 Nationwide Theatrical Release of “Dancin’ It’s On” from Hannover House

Oct 01, 2015

Los Angeles, CA -

A national "Dance Your Way To L.A." Dance Competition, and a 2016 Grand Prize Jeep Wrangler give-away are top prizes in two consumer promotions to support the youth-dance extravaganza, "Dancin' It's On," opening in theatres nationwide October 30 from Hannover House, Inc. (OTC: HHSE). Details of both campaigns will be posted in the next few days on the film's official website and FaceBook pages, and the company expects the promotions to mobilize hundreds of thousands of dance school students, social media users and movie fans.

Winners of the "Dance Your Way to L.A." competition will receive airfare, hotels and spending cash to fly to Los Angeles for the film's official Red Carpet Premiere and VIP after party. Participants can enter by submitting a dance video of themselves set against music from the movie, "Dancin' It's On," as posted on the film's website. The Jeep Wrangler prize also requires no purchase as entrants become eligible after sharing the film's promotional link onto their FaceBook page and tagging friends.

Hannover House and East Side Story, LLC will promote the two competitions through social media and consumer ads, as well as through direct outreach to more than 3,300 Dance Schools and Studios across the USA, collectively representing over 500,000 dancers.

"This is a dance movie for dancers, by dancers," said David Winters, writer-producer and director of the film. "We have assembled all of the top winners from all of the top dance shows and the results are amazing. For dancers, the film is an absolute must-see. For mainstream movie fans, it's an uplifting and upbeat romance like 'West Side Story' that our test audiences have literally cheered for. Audiences love it, and we think these consumer promotions will help spread the word," he concluded.

Fueled by enthusiasm from the nation's key exhibition circuits, Hannover House, Inc. and East Side Story, LLC made the commitment last week to expand the screen count to approximately 1,000 theatres. The film will now open on Friday, Oct. 30, and will be the only counter-programming wide release title for that weekend.

"Dancin' It’s On" stars dance Superstars Witney Carson (2015 winner on "Dancing With the Stars") and Chehon Wespi-Tschopp (Grand Champion Winner of "So You Think You Can Dance") paired together both romantically and on the dance floor in this energetic, music-filled feature. The award winning film from producer-director David Winters ("West Side Story", "Roller Boogie", "The King Maker") and is expected to appeal to the same sort of highly-responsive movie audiences that made "Step Up" and "High School Musical" into major hits.

The film, which was shot primarily in Panama Beach City, Florida, won three awards earlier this year at the Widescreen Film and Music Video Festival in Miami and features an impressive cast of youth dancers and stars. Other key cast members include Russell Ferguson (Grand Prize Winner of "So You Think You Can Dance"), Jordan Clark ("The Next Step"), Pauline Mata ("So You Think You Can Dance", "Glee"), Comfort Fedoke ("Step Up: All In"), Tadd Gadduang ("High School Musical 3") and "Glee" alums Matt Marr and Brandon Bryant. "Dancin' It's On" will be released on October 30, with distributor Hannover House targeting approximately 1,000 screens and playdates in all of the top USA markets.

"We are pleased with the support the film is receiving from major exhibition chains," said Eric Parkinson, C.E.O. of Hannover House. "The opportunity to expand the release and reschedule for a better date was suggested to the company by several of the larger theatre chains, and we accepted. It is our hope that this youth-appeal, PG-rated feature will be welcomed counter-programming to a flood of R-Rated horror titles in the market at that time," he concluded.

The official trailer for the film will debut later this week. Additional information and images are available on the website, www.DancinItsOn.com

SYNOPSIS: This coming of age Dance Film, in the spirit of Dirty Dancing and High School Musical - is about two young lovers from different worlds who find a common bond in their love of dance, and who ultimately work together to win a major dance competition. Jennifer, a High School Junior from Beverly Hills, falls in love with the handsome young Ken, who works at her father’s Panama City Florida beach-front hotel. While preparing for the competition, they must overcome scheming dance partners, a meddling father and their own doubts in order for their love – and their chances at winning – to prevail. Featuring 2015 DANCING WITH THE STARS Champion WITNEY CARSON, alongside the impressive CHEHON WESPI-TSCHOPP (SO YOU THINK YOU CAN DANCE) and a powerhouse cast of youth dancers and stars, DANCIN’ IT’S ON is the most intense, energetic and enjoyable dance film since STEP-UP!

http://www.marketwatch.com/story/dance-contest-and-social-media-promotions-will-support-oct-30-nationwide-theatrical-release-of-dancin-its-on-from-hannover-house-2015-10-01




















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