Wingstop Recognized by International Franchise Association for Inaugural Flavor Tour, a Community Impact Project
Globe Newswire
Wingstop Serves Flavor and Brings Goodwill to Deserving Communities Across the Country
October 01, 2015: 08:00 AM ET
(GLOBE NEWSWIRE) -- Wingstop Inc. (NASDAQ:WING), the award-winning wing concept with more than 800 locations around the globe, has been recognized by the International Franchise Association (IFA) as a recipient of the Franchising Gives Back Annual Awards. Wingstop was selected as a silver winner in the Innovation and Impact category for its successful Wingstop Flavor Tour (#WingstopTour) which visited 10 cities across the country over the course of the summer, fueled by a mission of giving back to communities.
The IFA is the world's oldest and largest organization representing franchising worldwide. Franchising Gives Back recognizes companies who are giving back in order to move communities forward while inspiring their peers to do the same. Furthermore, the Innovation and Impact category of this award recognizes an IFA member whose charitable or community support program focuses on using creative, innovative ways to maximize the impact on their community with limited resources.
The mission of the Wingstop Flavor Tour is to serve flavor and bring goodwill to communities that have embraced the Wingstop brand. Across the country, Wingstop worked with NBA teams and charitable organizations to uplift underserved youth and families through community renewal projects and charity events. The tour kicked off in Brooklyn, New York on June 22 and traveled to Atlanta, Chicago, St. Louis, Dallas, Denver, Las Vegas, the San Francisco Bay Area and Los Angeles before ending in San Antonio. During the tour, Wingstop partnered with organizations such as the Brooklyn Nets, the Dallas Mavs Foundation, the Golden State Warriors, the Lakers Youth Foundation, Hands on Atlanta, and several food banks as well as Boys & Girls Clubs to give back to local communities. Throughout the course of the tour, Wingstop:
Donated over $250,000 to local charity organizations.
Visited 10 cities and partnered with over 20 charities.
Served over 100,000 free wings.
Served food to over 3,500 children at afterschool and summer programing service organizations.
"We are honored to be recognized by the IFA as a silver award winner for our inaugural Wingstop Flavor Tour," commented Flynn Dekker, Chief Marketing Officer at Wingstop. "The primary goal of this tour was to give back and leave a lasting impact on the communities we visited. There are so many organizations out there whose mission is to elevate people within these communities. We wanted to assist those groups by giving them the resources to do even more. We were overwhelmed by the support from communities across the country who all came together to contribute to each project, with the common goal of giving back."
This award comes on the heels of last week's recognition at Nation's Restaurant News' Multi-Unit Foodservice Operators Conference (MUFSO), where Wingstop CEO and President Charlie Morrison was recognized as a 2015 Golden Chain Winner for his outstanding leadership.
