Adaptive Medias Inc (fka ADTM)

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Adaptive Medias ?@adaptive_m ...

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It's important not to ignore mobile users when developing and hosting digital video. http://ow.ly/RXaiM

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Embracing The Mobile World With Digital Video

September 30 , 2015 / Adaptive Media

For the last several years, the internet has been the single most important place to focus efforts on advertising, delivering content, building brand identity, and more. And while the kind of content used online has always involved things like written text and images, digital video has evolved into the true king of content. By providing entertaining and informative videos, it’s possible to stand out online and really get the kind of attention that you deserve.

But today, focusing on delivering content through mobile devices is something that isn’t getting the right amount of attention. More people are using their smartphones and tablet devices to access the internet than desktop computers today, and it’s an important segment of the industry that is often overlooked.

While you don’t usually have to change the way you film or write any digital videos, it is important that you consider the way you deliver the content to mobile users. Hosting on your site and using a digital video player that is able to stream on any mobile device are the two biggest, most important factors to pay attention to.

The reason is that mobile devices are fickle, and mobile users can be notoriously impatient. For instance, a user heads to a site that is filled with ads and that takes too long to buffer the video or just reach the content they’re looking for. They may go elsewhere. And if your player doesn’t support their device, you’ll be losing a huge percentage of users immediately.

It’s important to pay attention to the mobile industry when developing your videos. If you’ll do so, you should be able to build your brand and get the attention that you need to thrive in today’s marketplace. We can help. Contact us today to find out more about our services and how we can help you.

ADTM