I sent your post to someone I know at VEND and this is the reply I was given. Sounds good to me and I trust the company and that is the reason I have held onto my shares of VEND and will continue holding them.
Fresh is the 1st Franchisor in vending and therefore the only Franchisor in Vending. The key to what makes us successful and different than anyone else is experience in securing locations and having an internal products’ team to create specialized menus for each location by type and nutritional preferences. Without solid, qualified locations, there is no business. At this time we have no competitors dedicated to healthy vending only those who sell equipment and encourage stocking the machines with healthier options, yet no one secures locations, mandates only natural options and no one has Franchisees that must follow a set standard of service and products. When we secure locations we are not encountering others like ourselves in locations, only Coke and Pepsi. We focus on captive audience locations such as schools, hospitals, YMCAs, fitness facilitates etc. and not gas stations, malls and convenience stores.
