Baristas Coffee Company, Inc. (BCCI)

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In business, with very limited capital, the best method to grow is to choose a very defined path, work at that one thing to clear all of the obstacles, and then when it finally succeeds duplicate it numerous times until it becomes large.

Instead what BCCI management did was find numerous vendors who would accept stock as payment and diversify the business onto several paths, throw a little bit of effort at each random path and then as it failed they duplicated it many times until they were out of stock.