Innovative Food Holdings Inc (IVFH)

[Dickmo]

I knew about IVFH when they were considerably smaller than they are today. I liked the B2B model.

Half the business is now B2C as a result of the FD acquisition. It is a difficult transition to make but one that must be made if FD is to be successful.

There are other businesses out there that look really good, but they are always missing something. Sometimes it's cash, sometimes it's a completed product. All too often, it is competent marketing. I recently invested in a tech company run by an engineer. Huge mistake. He spent all the cash he had developing a product leaving $1.35 for marketing. Not like he had a clue how to market anything anyway.

Management quality is so important, especially in small businesses. Few companies are fortunate enough to find the right executive with the right skills when they are needed. Sam did a great job bringing this company back from near death at the hands of prior management. People with his contacts and abilities don't come along every day. He made IVFH a viable company before the debt overwhelmed it.