Thursday, September 03, 2015 1:10:57 PM
By GlobeNewswire, September 02, 2015, 11:00:00 AM EDT
Building on Its Feature-Rich Digital Billboard Solution, the Company Has Incorporated an LED for the Industry, a New Control Solution and More
BROOKINGS, S.D., Sept. 2, 2015 (GLOBE NEWSWIRE) --
Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, announces the latest advancement in digital billboard technology, the DB-5000 series. This innovative series sets a new image quality standard, couples it with industry-leading performance and reliability, all while lowering overall cost of ownership. The DB-5000 comes paired with Daktronics new, cutting-edge control solution for out of home (OOH) advertising, the Venus® Control Suite.
Daktronics industry experience and close vendor relationships brings a groundbreaking advancement in digital billboard technology. By collaborating with the leading manufacturer of LEDs, Daktronics new DB-5000 incorporates an LED for the industry that optimizes light output and precisely targets viewers, allowing them to experience advertising the way it was intended.
"Delivering designs that incorporate our customer's feedback and the latest technology has always been our development focus," said Lori Sieler, product manager at Daktronics. "The DB-5000 series leverages new LEDs that build on our commitment to deliver the highest image quality and display uniformity."
Daktronics digital billboard customers can expect an increase in display contrast, whiter whites, noticeably enhanced images, messages that "pop" and reduced power consumption.
The success of digital billboards is being recognized all around the world. A recent Nielsen study shows that 75 percent of travelers have noticed a digital billboard in the past month and that OOH spending increased by 5.1 percent in 2014.
"You don't see a major roadway without a display anymore," said Collin Huber, digital billboard sales manager at Daktronics. "Looking better than the competition increases advertising sales and profitability."
DB-5000 features include:
An LED for the industry
Cloud managed networking and security
Browser-based software
Front and rear billboard access
Integrated SmartLinkTM remote power control
Three proprietary methods of calibration
The new control solution for the DB-5000, the Venus Control Suite, delivers an all-in-one, easy-to-use business solution for OOH operators. Designed for mobile use, this control solution helps increase revenue with access to Daktronics exclusive scheduling model. Venus display management controls digital billboards, regardless of manufacturer, through a secure, web-based experience that allows users to operate from anywhere, on any device.
Venus features include:
Designed for mobile
Drag-and-drop scheduling
Live display views
Playlists for every occasion
"Building on years of customer feedback, we researched and designed a control solution that is tailored to the OOH user," said Jessie Koch, Daktronics product manager.
A number of Daktronics customers received a sneak peak of Venus Control Suite before launch.
"Venus Control Suite has everything a digital billboard operator needs to do their job," said Aaron Wyant, Scheduler for O2 Media. "It is intuitive and straightforward, from setting up clients, uploading content to auto scaling and resizing content in the correct aspect ratio. Venus saves me time, and I use it on the go, from anywhere, on my mobile devices."
Daktronics offers a cost-effective digital billboard solution that helps industry veterans grow their digital inventory and new entrants go digital. Find out more about the DB-5000 series and Venus Control Suite here http://www.daktronics.com/billboards
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
CONTACT: MEDIA RELATIONS
Joni Schmeichel
OOH Marketing
Tel 605-692-0200
Email joni.schmeichel@daktronics.com
Source: Daktronics
Read more: http://www.nasdaq.com/press-release/daktronics-introduces-revolutionary-digital-billboard-technology-20150902-00693#ixzz3khEzXpPU
_____________________________________________
DAKT
Recent DAKT News
- Form 4/A - Statement of changes in beneficial ownership of securities: [Amend] • Edgar (US Regulatory) • 09/19/2024 09:32:45 PM
- Form 11-K - Annual report of employee stock purchase, savings and similar plans • Edgar (US Regulatory) • 09/19/2024 07:26:05 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:12:31 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:10:47 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:10:45 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:09:45 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:08:54 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:08:45 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:08:07 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:07:51 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:06:47 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:06:39 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:05:15 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/11/2024 09:03:33 PM
- Daktronics to Present at Sidoti Virtual Investor Conference September 18-19 • GlobeNewswire Inc. • 09/11/2024 06:56:59 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 09/04/2024 07:52:48 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/04/2024 05:29:01 PM
- Daktronics, Inc. Announces 2025 Fiscal First Quarter Results • GlobeNewswire Inc. • 09/04/2024 11:30:00 AM
- U.S. Index Futures Fall Amid Market Volatility; Oil Prices Drop on Libya Dispute, Weak Global Demand • IH Market News • 09/04/2024 09:52:47 AM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM