NEWS Plandai Biotechnology, Inc. Announces USN Developing New Products Using Phytofare(R)
Marketwired Plandai Biotechnology, Inc.
August 26, 2015 9:00 AM
GOODYEAR, AZ--(Marketwired - August 26, 2015) - Plandaí Biotechnology, Inc. (PLPL) (“Plandaí” or “the Company”), producer of the highly bioavailable Phytofare® catechin complex, today announced that Ultimate Sports Nutrition (USN) is investigating and developing a new line of products for the Australian and New Zealand markets that incorporates Plandaí’s green tea catechin-based Phytofare® ingredient. Under the terms of a previously announced agreement, USN is committed to using Phytofare® catechin complex exclusively in all products manufactured or sold in Europe and South Africa that incorporate green tea. In an effort to further develop and expand on the existing agreement, the Company and USN agreed to allow USN to explore the use of Phytofare® with other USN contract manufacturers, beginning in Australia and New Zealand, in an attempt to determine whether further expansion of the relationship between the Company and USN was desirable.
Callum Baylis-Duffield, Vice President of Sales and Marketing for Plandaí, commented, “USN has really embraced the benefits of phyto-availability™ in their quest to deliver the absolute best quality products to their customers. Phytofare® delivers more of the active ingredients to the blood stream where those ingredients then remain in the system at functional levels much longer than generic supplements. This phyto-availability™ translates into noticeable results to consumers. Seeing how quickly USN has expanded their use of Phytofare® outside of South Africa into Europe and now being the focus of new product development in the Australian continent is encouraging both from a sales standpoint and as a validation that consumers are starting to require performance from their supplements.”
USN (www.usn.co.za) was founded in South Africa in 2000, and it remains a comprehensive health and nutrition supplement brand, driving the forefront of sports nutrition globally. Rapid expansion and an increasing consumer base have been realized through a commitment to leading product innovation, the highest quality raw material suppliers globally, premium manufacturing facilities and excellent customer support on all levels. All products are formulated with the backing of extensive research and scientific findings, as well as the important clinical trials to ensure efficacy and safety. USN continues its global growth strategy, and it is now being sold in pharmacies, FMCG and specialist retailers in over 53 countries on four continents.
Under the terms of the revised three-year agreement, USN has agreed to use Phytofare® as the exclusive green-tea ingredient in their manufactured supplements in South Africa and the European Union exchange for guaranteed pricing and availability concessions from Plandaí.
