Hi Blue,
Of course the CEO is responsible for his choices.
But I am seeking to understand the lack of demand. What are the customers thinking?
You say - it MUST be poor product development.
I say, perhaps.
But it could just as easily be the trust architecture which customers don't buy into. Or at least, the model Wave sells by which enterprise customers take control of it.
It seems that consumers will accept Apple acting as a transactional middleman when they sign up for Apple Pay. It seems they will employ Bitlocker as a protection system for data on their devices. These are trusted services even if Apple Pay is proprietary.
So you might reasonably say that trust as a consumer service is up and running for individual users. But that enterprises possibly think the TCG style of trust network (and Wave's software) is too incomplete to bother with.
So I think you can write off too easily the fact that enterprises have generally decided not to pay for services which employ trusted components for architectural reasons. That they have no great objection to Wave's products but they think any TCG trust network isn't extensive enough until it includes Apple and Android devices. That this is the reason why so many companies have expressed disinterest.
In which case, there's sod all that Wave's CEO can do about it except create a totally different business.
So yes. He can be responsible for not doing so. But an investor in Wave has always known they were investing in this marketplace. If they wanted to invest in pizza delivery, there are better options.
