Jammin Java Corp (JAMN)

[Brophtron]

When JAMN was in just a couple hundred stores, I did the math and they had revenues of about $4 per store per day. They're now in 7,500 stores plus international distribution and they're still averaging about $4 per store per day.

The next time you go to the grocery store, go into the coffee aisle. Look at how much space the big brands get - Maxwell House, Starbucks, etc. Then look at all of the other brands that are on the shelf and take note of how many you've never heard of before.

JAMN is struggling; they go through $2.5 million and $4 million in cash per year. 2 years ago they said that they were going to build a national model based on a Denver coffee service that they bought; this year they sold that company because they needed the cash. They have spent way too much time thinking locally - dealing with Denver stuff, including the sports teams. A cafe at the football stadium? For the dozen games a year that are played there?

You can't just look at the exceptions and expect JAMN to be there among them.