Monday, August 24, 2015 11:24:42 AM
This is according to yesterday's ALEXA Ratings, compared with the
same ALEXA Ratings of one month ago (July 24).
The LOWER the ALEXA Number, the HIGHER in prominence, aware-
ness, and visibility (the more frequently accessed) the Website...and the
BUSIER the Website.
There's not necessarily a 100%-perfect-correlation between those
Ratings AND Gross Revenue Dollar-Volume...BUT...
...BUT there certainly is a broad, general, "loose" correlation.
To push the point, if OnlyLeggings showed an ALEXA Rating of say,
22,000 (it's currently 70,000), SURELY there would be more/higher
Gross Revenues associated with that much-higher ALEXA Rating.
Common Sensa, yes. It's not a firmly-affixed, absolute calculation
or computation, and there is no perfect so-called "algorithm"
associated with it, either.
But clearly, one would have to conclude that an ALEXA Rating of
22,000 for a given Retail Website surely must indicate higher
and greater Gross Revenues than a Rating of 70,000 and...
...in the case of OnlyLeggings, which showed a Rating of 77,000
a month ago, and 70,000 yesterday...well hell, THAT is a 10% gain
or improvement...and that's nothing to sneeze at. Nothing to sniff
at, either. Nor is it anything to snort at, or sneer at.
Alright, okay, okay, okay Nabbbss........
[EDIT] ...In comparison, and to provide some perspective...
...Target = 42 ALEXA Rating
...Kohls = 86
...Barns and Noble = 288
...Lululemon = 1,796
...NastyGal = 2,581
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