Thursday, August 06, 2015 3:54:55 PM
With innovative partnership, N.C. craft brewery paves way for national growth
"When asked what CBA could do for AMB from a production standpoint, Thomas and Spiegelman were coy, in part because they head publicly traded companies and must be guarded in predicting their business futures.
But Thomas said he expected CBA in the near future to "add another digit" to the amount AMB brews each year by leveraging the capacity CBA has at its Portsmouth, N.H., brewery.
Given that AMB now has the capacity to brew up to 5,000 barrels at its Boone brewery, that could mean a jump to 50,000 barrels with the help of CBA. And that extra capacity comes with an investment of capital and time that's significantly less than building a new brewery or expanding their current one.
At 50,000 barrels, AMB would quickly become the biggest brewery in the state, and would be closing in on one of the top 50 largest craft breweries in the country. N.C.'s biggest craft brewery, Highland Brewing Co., plans to hit the 43,000 barrel mark this year, and still doesn't fall in the top 50 nationally (No. 50, Breckenridge Brewery in Denver, Colo., with about 65,000 barrels).
As far as distribution, craft breweries typically have to make individual distribution agreements for each new market they enter. That groundwork and that network is already in place through CBA, giving the brewery veritable instant connection with distributors on a national basis.
But Spiegelman also says it's a priority to build out AMB's distribution network strategically and with an eye on making connections with consumers, not just flooding the market.
"It's about restraint, and it’s about being very strategic and understanding our consumer and that ties to what Appalachian represents to people in North Carolina and what it means to people outside the state," Spiegelman told me.
AMB is close to completing the final steps to become a fully reporting publicly trading company, which Spiegelman said will further help a broader base understand what the company is about."
Might the rapid growth of HOPS award winning product with that stated 36% margin form Portsmouth N.H. provide greater than 15% gross Revenue? If so what happens to BREW and HOPS can only be good in the short and long term.
Enjoy
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