SANTA BARBARA, Calif., July 22, 2015 (GLOBE NEWSWIRE) -- StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), a digital media and technology services company announced that it has joined the Fantasy Sports Trade Association (FSTA).
StreamTrack CEO Michael Hill stated: "The FSTA provides tools and resources to help take our fantasy sports business to the next level. With our membership, we gain valuable access to the fantasy sports business community tapping into established resources. These resources include valuable research reports with new industry trends, networking opportunities, ways to promote our organization within the FSTA community, and more. We are proud to join the nearly 300 member companies and entrepreneurs in the FSTA."
According to the FSTA, the fantasy sports business has grown to a $4+ billion industry with 56.8 million active fantasy players. This showed almost a 40% increase year-over-year growing by over 15 million players. Because of this broad reach and the specific enthusiasm fantasy sports players demonstrate, the companies that offer products and services to support this industry find FSTA membership a great way to connect with all aspects of the fantasy sports community.
FSTA President Paul Charchian stated: "The continuing increase in fantasy sports participation illustrates several core, engaging elements of fantasy play. Fantasy sports remains a social activity, made more enjoyable when playing with friends. Our remarkable growth in the last year is fueled by many innovations in the industry, including dramatic improvements in mobile offerings and the rise of daily fantasy sports. The surge in consumer spending is reflective of the desire to find new ways to engage in this fast-growing pastime."
Other key findings released by the FSTA include:
Daily Fantasy Sports (DFS) leagues are gaining popularity with almost one-in-five players playing DFS exclusively, compared to 8% in 2013.
Fantasy sports players are spending an average of $465 per year for fantasy, up from $95 in 2012.
Mobile and other emerging platforms (i.e. gaming consoles, internet-connected TV) now predominant way (56%) players consume fantasy.
Fantasy players are more interested in sports because of fantasy, with 61% reporting they are watching more live sports because of fantasy and 60% saying they read more about sports because of fantasy.
About StreamTrack, Inc. StreamTrack, Inc. (the "Company") is a daily fantasy sports and digital media technology services company. The Company through ampedfantasy.com has entered the rapidly growing daily fantasy sports industry. Through sportsalert.com the Company owns a subscriber based alert system for various sports with over 100,000 registered users. The Company also provides audio and video streaming and advertising services through its RadioLoyalty(TM) Platform (the "Platform") to over 5,000 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. For more information visit: www.streamtrack.com
