Can you explain why sales of Winning Brands products continue to tank? I'm not just talking about the 50% drop from Q4 2014 to Q1 2015 but this drop has continued for years, The sales are down some 40% over the last 3 years so it's not just a matter of a bad quarter, it's year after year. And the really bad part is that the number of products have increased over the time period that sales are tanking so MORE products equals LESS sales? Can you imagine where sales would be if not for the additional products?
I think one of the problems is that consumers can't depend on the product to be on the shelves when they need them. One day they are one the shelves at a retailer and they next day they are taken down for lack of sales. Sure, you can get these products on line but who wants to go on line to buy things like laundry soap,stain removers,all purpose cleaners, etc. and wait a week to get them when they can get name brand products that work just a swell at the local grocery store where they do their weekly shopping.
If you don't see the product on the shelves at your local store you aren't likely to buy it because for the most part that's they ONLY way a person would even know about a Winning Brands product. I have NEVER seen a TV ad for one of their products, or a magazine add, or newspaper add, a radio commercial,and have never heard a friend, relative, or neighbor mention the product. I suppose if I lived in the immediate area of Winning Brands office in Canada I might have seen an article but that is a VERY small audience to support company sales.
Instead of the company coming out with NEW products maybe they should actually focus on actually selling the products they already have because it should be obvious after 10 years that this no branding, no advertising, isn't working. I say IT SHOULD be obvious, but obviously to Eric, IT'S NOT!
