Bravada International Ltd (BRAV)

[Y U Axing Me]

http://winningwp.com/alexa-traffic-rank/

Are Alexa Ranks important?
For most site owners, ‘how a website is doing’ is of course very important, however, when assessing your own website my advice would be to simply stick with Google Analytics data rather than to go attributing any significant meaning to your site’s Alexa Rank. When looking at competitor’s sites however, by all means take a quick peak at their Alexa Rank for a very rough idea of how popular their website is relative to yours (assuming the same kinds of people visit both sites – thereby hopefully minimizing some of the biases brought about by the significantly-less-than-perfect way in which Alexa gather their data); however I definitely wouldn’t go thinking a particular website gets more traffic than another merely on the basis that its Alexa Rank happens to be only a few thousand lower – and if the website you’re interested in happens to have a rank of anything even near the aforementioned 100,000 mark, it’s probably best not to go attributing any significant meaning to comparing Alexa Ranks at all!