WRIT Capitalizing on Rising Demand for Retro Gaming Options
Demand for retro gaming appears to be at an all-time high. Within the past few months, promotions for a major film based on classic arcade game characters and a host of old school gaming festivals around the country have illustrated the current state of the nostalgic gaming niche. Put simply, the market potential offered by vintage video games is nearly limitless, and the rapid adoption of smartphones makes meeting this potential more accessible than ever before. WRIT Media Group, Inc. (OTCQB: WRIT), through wholly-owned subsidiary Retro Infinity, Inc., is capitalizing on this demand by bringing some of the most popular retro gaming titles of all time straight to consumers’ pockets.
“The mobile gaming industry size is projected to be over $20 billion by 2016, and retro gaming is a huge part of that,” Eric Mitchell, chief executive officer of WRIT, stated in a video interview. “Our company… has the ability to generate substantial revenue over the next 6-12 months based on our business model which is inexpensively licensing video game titles and quickly getting them into the marketplace on one of the biggest electronic platforms available right now, which is the smartphone.”
By targeting the smartphone app market, WRIT is in a strong strategic position to promote growth moving forward. According to a report by Bluecloud Solutions, mobile app usage grew by more than 75 percent in 2014, with the average U.S. consumer downloading 8.8 apps per month. Traditionally, developing gaming apps is an extremely costly venture. Estimates vary wildly depending on the type of gaming title being produced, but it’s not uncommon for mobile games to exceed $100,000 in production costs. By licensing retro gaming titles and utilizing an emulation software, WRIT is able to access the booming mobile gaming industry without the large budgetary and scheduling considerations required to produce original content.
The company’s library of classic gaming titles, which builds on the Amiga, Atari and MS-DOS brands, is available for purchase through an online point-of-sale platform. Additionally, WRIT will provide access to its licensed titles through an app for popular smartphone operating systems, including Android and iOS. Unlike most game developers, WRIT is able to minimize risk by providing proven titles to a market that is hungry for retro options. This predictability is expected to provide a competitive advantage with which the company can successfully capitalize on specific market demand while building value for shareholders.
For more information about the company, visit www.writmediagroup.com
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