Twitter Inc (TWTR)

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How brand managers can use Twitter’s longer DMs


http://dtn.fm/n4jHI

Twitter has been changing its direct message service, but users are divided over whether its most recent update will be a blessing or a curse. In January, the social platform rolled out group DMs , and in April, it announced users could change their options to receive DMs from anyone —not just those they follow. On June 11, Twitter’s product manager, Sachin Agarwal, announced that it’s removing the 140-character limit for DMs.

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